TikTok unveiled three major updates at its U.S. Creator Summit, including new AI-powered tools and changes to its revenue-sharing model. These features are designed to simplify content creation and post-production processes, while also increasing earning opportunities for creators on the platform.
AI Outline helps structure content before recording
The first new feature, “AI Outline,” is aimed at creators who want to plan their content more efficiently. By entering a short description for example “Baking lessons for beginners” AI Outline generates suggested video titles, hooks, hashtags, and a structured six-part outline.
Creators can customize the length of the title, refine the hook, and adjust the overall structure before recording their video. The feature is currently available for creators aged 18 and older in the U.S., Canada, and select markets, with global rollout expected in the coming weeks.
Smart Split simplifies long-form content editing
The second major feature, Smart Split is designed for videos longer than one minute and is now available globally through TikTok Studio Web. With Smart Split, creators can upload their content, select segments they want to keep, and let the tool automatically cut, reframe, caption, and transcribe it into multiple short clips ready for posting.
Smart Split can either determine clip lengths automatically or allow creators to set their own. Users can also choose from different caption formatting options and adjust framing before publishing directly from TikTok Studio Web.
New revenue share model boosts creator payouts
TikTok also announced updates to its subscription-based revenue-sharing system. Under the new model, creators can now earn up to 90% of profits. After standard platform fees, creators receive 70% of revenue, and those who meet additional requirements such as having at least 10,000 followers, 100,000 views in the past month, and three subscriber-only videos can unlock an extra 20% monthly bonus.
